Kolkata, March 24, 2026: ITC Master Chef has expanded its frozen snacks portfolio with the launch of two innovative offerings—Chicken Cheese Fills and Crispy Cheese Fills—bringing a premium twist to everyday snacking.
Designed to enhance the at-home snacking experience, the new products feature a distinctive dual-texture format: a crispy, golden outer layer paired with a rich, molten cheese center. This contrast of crunch and creaminess delivers a satisfying, multi-sensory indulgence for consumers.
The Chicken Cheese Fills combine tender chicken with a creamy cheese core and offer 28g of protein per pack, catering to both taste and nutrition. Meanwhile, the Crispy Cheese Fills deliver a fully cheese-loaded experience, crafted for those seeking a pure cheesy indulgence.
According to Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited, the launch aligns with evolving consumer preferences. “Consumers today are looking for premium, exciting, and convenient snacking formats. With these new offerings, we are introducing a unique dual-texture format that promises a memorable experience for families, young adults, and cheese enthusiasts,” he said.
Both variants are manufactured using Individually Quick Freezing (IQF) technology, ensuring the retention of flavor, texture, and nutritional value. Developed with culinary expertise and adhering to stringent hygiene standards, the products can be easily prepared using an air fryer or deep fryer, enabling quick gourmet-style snacking at home.
Positioned as ideal choices for parties, movie nights, and casual gatherings, the products are competitively priced to encourage wider adoption. Chicken Cheese Fills are available at ₹220 for a 280g pack, while Crispy Cheese Fills are priced at ₹160 for 280g.
The new range will be available across leading retail outlets and major e-commerce platforms nationwide, further strengthening ITC Master Chef’s presence in the rapidly growing frozen foods segment.
