Kolkata, January 26, 2026: ITC Master Chef, one of India’s most trusted brands in the frozen foods category, has strengthened its leadership position with the launch of Piri Piri Prawns, a bold and flavour-packed offering designed for seafood lovers seeking convenience without compromising on taste.
Recognising that many consumers enjoy prawns but hesitate to cook them at home due to perceived complexity, ITC Master Chef has addressed this gap with an innovative ready-to-cook solution. The new Piri Piri Prawns come with easy-to-use Piri Piri masala mix sachets, enabling consumers to prepare a delicious, restaurant-style prawn snack in just minutes.
The product combines the natural juiciness of freshly frozen prawns, frozen within 15 hours of harvesting to lock in freshness, with the fiery, tangy flavours of the signature Piri Piri masala. Rich in protein and quick to prepare, the prawns are ideal for today’s fast-paced, flavour-loving consumers—whether for quick meals or lively get-togethers.
Speaking on the launch, Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods, ITC Limited, said, “At ITC Master Chef, our endeavour has always been to delight consumers with high-quality, convenient and delicious food solutions. With Piri Piri Prawns, we aim to bring restaurant-style food into home kitchens, delivering the perfect balance of freshness and flavour. This launch marks another step in strengthening our non-vegetarian portfolio and driving deeper category penetration.”
With this addition, ITC Master Chef continues to expand its portfolio of ready-to-cook gourmet offerings—ranging from chicken snacks and cheesy delights to flavour-rich seafood options that promise a bold and satisfying bite.
Thoughtfully packaged for modern households, ITC Master Chef Piri Piri Prawns is available in a 212-gram pack (including two seasoning sachets), priced at ₹275, and can be purchased across leading retail outlets and e-commerce platforms.
