Kolkata, November 26, 2025: Dabur India Ltd., the country’s leading science-based Ayurveda company, has announced the launch of its innovative health initiative — the Systematic Immunity Plan (S.I.P.) — centered around its flagship product, Dabur Chyawanprash.
The Systematic Immunity Plan is a comprehensive four-pillar strategy designed to help consumers build stronger immunity through everyday wellness habits. It focuses on:
• Balanced Nutrition
• Regular Physical Activity
• Daily consumption of two spoons of Dabur Chyawanprash for scientifically validated immune support
• Immunity Assessment & Tracking through a new digital score tool
Highlighting the campaign’s objective, Mr. Amit Garg, Marketing Head – Health Supplements, Dabur India Ltd., said:
“Immunity isn’t a one-time effort; it’s a daily ritual. The Systematic Immunity Plan brings together the time-tested wisdom of Ayurveda, with over 40 powerful herbs like Amla, Giloy and Ashwagandha, and modern digital technology. The Immunity Score Tracker empowers individuals to evaluate and enhance their immune health in a personalized way.”
As part of the initiative, Dabur has introduced a digital Immunity Score Assessment, which can be accessed by scanning a unique barcode on Dabur Chyawanprash packs. Users can instantly receive an Immunity Score based on their lifestyle inputs and obtain customized guidance on nutrition, exercise and healthy habits to improve their defense system.
The new programme is aligned with Dabur’s recently launched consumer awareness drive “Beemaar ya Taiyyar”, which encourages people to proactively strengthen immunity through disciplined daily habits — much like making a long-term investment for better health.
Dabur believes this initiative will reinforce the shift from reactive treatment to proactive health management, positioning daily intake of Dabur Chyawanprash as a vital step in enhancing stamina, strength and overall wellbeing.
