Kolkata, 26 September 2025 :
ITC Sunfeast Mom’s Magic, a brand that celebrates the warmth and strength of motherhood, launched Mom’s Magic Shines in West Bengal with a spectacular Durga Puja initiative Jyotirmoyi Maa.
Just as a mother brings shine into her child’s life, Mom’s Magic Shines butter cookies come alive with a delicate sugar glaze. Taking this belief further, the brand unveiled Jyotirmoyi Maa, a radiant idol of Goddess Durga adorned with over one lakh mosaic mirror pieces, symbolizing the countless wishes a mother holds for her child.
The idol was unveiled at the iconic Bagbazar Sarbojonin Pandal by acclaimed actress Swastika Mukherjee, who shared her joy in associating with the campaign.
“The thought behind this campaign is truly unique. Durga Puja celebrates hope, strength, and blessings, and this initiative beautifully brings alive every mother’s wish for her child in a meaningful and innovative way. Being a mother myself, this resonates deeply with me,” said Swastika Mukherjee.
The campaign further enhances the festive experience with an AI-powered interactive photo booth, where mothers can make heartfelt wishes for their children and see Goddess Durga shine her blessings digitally — blending tradition, technology, and emotion in a one-of-a-kind way.
Commenting on the initiative, Mrs. Kavita Chaturvedi, Chief Executive, Biscuits and Cakes Cluster, ITC Ltd., said:
“It is a mother that truly brings shine to her child’s life. This Durga Puja, ‘Sunfeast Mom’s Magic Shines’ brings that belief to life through the Jyotirmoyi Maa campaign — enabling mothers to send their heartfelt wishes to Durga Maa and witness them unfold in a digital avatar.”
With Jyotirmoyi Maa, Sunfeast Mom’s Magic Shines weaves together devotion, culture, and innovation — reminding everyone that “Maer thekei aashbe shishur jibone Shine” (It’s the mother who brings the shine into her child’s life).
