Kolkata, 17 September 2025 :
Shiprocket, India’s leading e-commerce enablement platform, hosted the Kolkata edition of Shiprocket Yatra 2025, underscoring the growth of micro, small, and medium enterprises (MSMEs) across West Bengal in the run-up to Durga Puja – one of Asia’s largest cultural and commercial festivals.
The initiative, designed to strengthen MSMEs and D2C entrepreneurs, focused on equipping businesses with advanced digital tools, AI-driven insights, and integrated e-commerce solutions to help them capture festive demand and scale operations.
During the event, Shiprocket’s experts shared strategies on demand forecasting, sales optimisation, and digital transformation to prepare sellers for the surge in festive shopping. The sessions were aimed at enabling entrepreneurs to expand their reach, tap into new customer bases, and strengthen their presence in the competitive digital marketplace.
West Bengal has emerged as a key market for Shiprocket, with over 13,000 sellers onboarded on its platform. Collectively, they have executed more than 90 lakh domestic and international shipments, driving transactions worth crores through Shiprocket Checkout and allied marketing solutions. This performance has contributed to a ~27% year-on-year growth (2023–2025), positioning the state as a vital contributor to India’s e-commerce ecosystem.
Speaking at the event, Atul Mehta, CEO – Domestic Shipping, Shiprocket, said:
“At Shiprocket, we believe India’s commerce is powered by small businesses and their ability to adapt and grow. Kolkata’s entrepreneurial energy, especially during Durga Puja, is a testament to how cultural celebrations drive economic opportunity. Through Shiprocket Yatra, we are helping MSMEs harness digital commerce, leverage AI insights, and scale into national and global brands.”
The event also featured Sarika Ashdhir, CEO of Objet D’Art, as the Chief Guest. She highlighted the transformational role of e-commerce in enabling MSMEs to strengthen their competitiveness and accelerate growth in Bengal’s vibrant economy.
With Durga Puja set to trigger record levels of shopping and consumer engagement, the Kolkata edition of Shiprocket Yatra 2025 emerged as a strong platform for learning, networking, and innovation. The initiative reaffirmed Shiprocket’s commitment to empowering Bengal’s MSMEs as key drivers of India’s festive and digital commerce boom.
