Kolkata, 10 August 2025: Vasmol, one of India’s most trusted hair colour brands with over 60 years of legacy, has unveiled a new television commercial for its recently launched Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan. The ad showcases the perfect blend of tradition and modernity, highlighting the natural benefits of henna in a convenient, no-ammonia crème format.
The film opens with four friends debating their hair colour choices—henna, crème, or budget-friendly options—when Vidya Balan steps in, recommending a solution that offers all benefits in one. She introduces Vasmol Henna Crème Hair Colour as a safe, nourishing, and effective choice, empowering women to say, “Surakshit rahe mere baal” with confidence.
Dheeraj Arora, MD & CEO, HRIPL, said, “This campaign marks a milestone in our brand-building journey. It strengthens regional resonance while reinforcing national relevance. Vidya Balan’s association elevates our storytelling and reaffirms our commitment to meaningful, insight-led communication.”
Priyanka Puri, Sr VP Marketing, HRIPL, added, “Vidya embodies authenticity, grace, and strength—values that Vasmol stands for. Her presence lends credibility and emotional depth to the campaign, which perfectly balances tradition and modernity.”
Vidya Balan shared, “Vasmol has been part of my journey for years. This new TVC beautifully captures rooted beauty while offering a smart, nurturing solution for hair colour needs.”
The campaign will be released in Hindi, Oriya, Bengali, Assamese, and Bhojpuri, supported by a 360-degree marketing plan including OOH promotions in high-visibility locations, retail activations in Tier 2 and Tier 3 towns, and strong media outreach across core markets.
Credits:
Agency: Lowe Lintas
DOP: V Manikandan
Director: Tejal Patni
Production House: Milestone Media
About HRIPL: Hygienic Research Institute Pvt. Ltd., established in 1957, is a leader in beauty and personal care with brands like Vasmol, Streax, and Florozone. Backed by Premji Invest, HRIPL operates across six manufacturing locations, adhering to global quality standards, and has been recognized as a Great Place to Work and a Best Workplace for Innovation.
