Kolkata , 25 September 2025 :
Ujjivan Small Finance Bank (SFB) has unveiled a magnificent 35ft (H) x 10ft (W) Chandmala installation at the Ahiritola Sarbojonin Durga Puja, one of North Kolkata’s most iconic pandals. The installation is set to be a major attraction during Durga Puja, a festival that draws millions through its grandeur, artistry, and cultural festivities.
The striking installation, adorned with traditional Shola work on its outer design, pays tribute to Bengal’s artisanal heritage, while the inner circles are illuminated with Ujjivan SFB’s logo. Designed to be the centrepiece of the pandal, which sees an estimated 20–25 lakh visitors daily, the Chandmala installation brings together cultural celebration, artistic expression, and community engagement.
In addition to the Chandmala, Ujjivan SFB has set up an 8ft x 8ft engagement stall within the pandal, offering interactive games and lead-generation activities for visitors.
Speaking on the occasion, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank, said:
“At Ujjivan, we believe in being a part of the communities we serve. On the occasion of Durga Puja, this landmark Chandmala installation is our tribute to Bengal’s rich heritage, reflected in its vibrant hues and the spirit of Dhunuchi Naach.”
