Kolkata, 25 July 2025: In a delicious leap forward for healthy snacking, Tata Soulfull, the flagship brand from Tata Consumer Products, has unveiled the new and improved Ragi Bites No Maida Choco – a delightful upgrade to its popular millet-based snack. With no maida, no palm oil, and 25% crunchy millets, the revamped Ragi Bites now comes loaded with more chocolatey goodness and an extra crunch, combining taste and nutrition in every bite.
This latest innovation underscores Tata Soulfull’s mission to revolutionize kids’ snacking with clean, tasty, and guilt-free options that parents can trust and kids will love. The product not only bridges the gap between breakfast and snack time but also transforms every munch into a moment of excitement.
Snack. Scan. Win Big!
Adding a new layer of fun, each Ragi Bites Choco pack now features a QR code that unlocks the all-new “Ragi Rally” digital game. The game stars Soulfull’s charming mascot, Cruncha Muncha, who takes children on thrilling adventures filled with milestones and laughter.
As part of the “Scan & Win” consumer promo, kids can also enter a lucky draw to win a grand trip to Singapore, home to iconic attractions and family-friendly adventures. That’s not all—weekly prizes include exciting goodies like gaming consoles and bicycles, making every pack a gateway to rewards and memories.
Nickelodeon In-Show Debut: Cruncha Muncha Goes Prime Time!
In a groundbreaking marketing move, Tata Soulfull has announced the first-ever in-show cartoon integration on Indian television. Cruncha Muncha will now appear in animated segments within episodes of Nickelodeon’s hit series “Chikoo aur Bunty,” delivering fun-filled life lessons alongside the message of healthy snacking.
This character-led approach transforms Cruncha Muncha from just a mascot into a full-fledged snack-time superhero, creating a deeper, emotional connection with children and reinforcing the brand’s core values through engaging storytelling.
Packaging That Pops, Campaigns That Captivate
To complement the product’s new avatar, Ragi Bites comes wrapped in vibrant, eye-catching packaging with Cruncha Muncha front and centre—ensuring instant shelf appeal and brand recall. A 360-degree marketing blitz is currently underway, including TV commercials, digital content, influencer tie-ups, and retail activations aimed at driving visibility and participation across platforms.
With its fun, flavour, and futuristic focus, Tata Soulfull’s Ragi Bites Choco is more than just a snack—it’s a movement toward smarter choices for the next generation.
Snack Smart. Play Hard. Win Big—with Cruncha Muncha!
