December 2025 | India: Rungta Steel, one of India’s leading integrated steel and TMT bar manufacturers, has unveiled its latest television commercial (TVC), bringing together Bollywood superstars Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor in a high-energy, engaging film that underscores the unmatched durability and reliability of Rungta Steel TMT Bars.
Blending humour, star power, and a strong brand narrative, the TVC reinforces a simple yet powerful message: while everyday life may be unpredictable, the foundation of a home should never be. Set within a vibrant household, the film captures a moment of playful chaos where almost everything appears ready to give way—except one enduring pillar that remains resolute.
The steadfast pillar serves as a compelling metaphor for the real-world performance of Rungta Steel TMT Bars. As Ranbir Kapoor’s spirited antics shake the room, Alia Bhatt rushes to control the situation, and Shah Rukh Khan anchors the scene with calm assurance, the home teeters on the brink—yet the pillar stands firm. Whether counters tremble or chimneys shake, its unwavering stability mirrors the resilience engineered into every Rungta Steel bar.
Manufactured using advanced metallurgical processes and state-of-the-art technology, Rungta Steel TMT Bars are designed to deliver exceptional strength, uniformity, and superior load-bearing capacity. Enhanced ductility and high tensile strength ensure structures remain robust through daily wear and life’s unexpected challenges, giving homeowners long-term confidence in their foundations—truly ekdum solid.
Commenting on the launch, Mr. Arvind Kumar, Joint Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines Ltd, said:
“Through this TVC, we wanted to convey that while everyday life can be full of surprises, the strength and reliability of your home should never be in question. With Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor bringing this idea to life so effortlessly, the message becomes instantly relatable. Rungta Steel TMT Bars are engineered for exceptional durability and safety, ensuring structures stand firm for generations. This campaign reaffirms our commitment to delivering ‘ekdum solid’ strength to homes across India.”
Watch the TVC: https://www.youtube.com/watch?v=LRjgLEvyznw
