Kolkata/Mumbai, March 2026:
SBI General Insurance has announced acclaimed actor Pankaj Tripathi as its new Brand Ambassador and unveiled an integrated brand campaign titled “Chuniye Bharosa, Apno Sa.” The campaign seeks to reinforce the company’s core values of trust, reliability, and emotional connection with customers across India.
The association brings together a brand rooted in transparency and protection with an actor widely respected for his authenticity and grounded personality. According to the company, Tripathi’s relatable persona aligns closely with the insurer’s promise of offering trust that feels personal and reassuring.
As part of the campaign, the company has launched a new health insurance film featuring Tripathi. The narrative portrays him as a quiet pillar of strength within his family—someone who expresses care through small but meaningful everyday gestures. The film symbolically reflects the role of SBI General Insurance as a dependable partner that safeguards families during crucial moments. The campaign film has been conceptualised and executed by TBWA Lintas.
The campaign comes at a time when healthcare costs are rising and awareness about financial preparedness is increasing among Indian households. SBI General Insurance aims to highlight the importance of comprehensive health coverage while continuing to focus on product innovation, technological integration, and transparent claim settlements.
Speaking on the collaboration, Naveen Chandra Jha, MD & CEO of SBI General Insurance, said India is witnessing a significant shift in how families approach healthcare and financial security.
“Comprehensive health insurance is increasingly becoming essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to encourage proactive health protection while making insurance simpler, more accessible and responsive to the evolving needs of Indian households,” he said.
Expressing his enthusiasm about the partnership, Pankaj Tripathi said he was honoured to be associated with one of the strongest brands in India’s general insurance sector.
“What truly moves me is the brand’s commitment to protection and the trust it has built among customers. The campaign’s message—‘Chuniye Bharosa, Apno Sa’—beautifully captures the warmth, responsibility and sense of family that defines Indian households,” Tripathi said.
Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, noted that the campaign celebrates the quiet heroism of everyday individuals who strive to secure a better future for their families.
The integrated campaign will be rolled out across print, television, outdoor advertising, OTT platforms and social media, ensuring a wide national reach. Through this multi-platform strategy, the company aims to strengthen brand recall, deepen emotional engagement and reinforce its positioning as a trusted partner in financial protection for Indian families.
