Kolkata, October 21, 2025: Marico Limited, one of India’s leading FMCG companies, has announced the launch of Nihar Naturals’ all-new, beauty-inspired range of hair oils designed to meet the evolving needs of today’s woman.
The new collection combines the timeless nourishment of coconut with the benefits of natural ingredients, offering solutions tailored to specific hair concerns. The variants include Nihar Naturals Aloe Vera Coconut Hair Oil for moisture and softness, Nihar Naturals Rosemary Coconut Hair Oil for long and thick hair, and Nihar Naturals Almond Coconut Hair Oil for healthy and strong strands.
This launch marks a significant expansion of Nihar Naturals’ portfolio and reinforces its commitment to providing simple, trusted haircare solutions suited to individual needs. As the leading hair oil brand in West Bengal and the broader eastern region, Nihar Naturals holds a strong cultural connection — with every second household in the state choosing the brand.
Highlighting the brand’s deep-rooted presence, Nihar Naturals celebrates the modern Bengali woman — one who balances tradition with progress and purpose.
Speaking about the launch, Ashish Goupal, Chief Executive Officer – India Core Business, Marico Limited, said,
“At Marico, we take immense pride in creating products that truly make a difference in people’s lives. Nihar Naturals has been more than just a household name in West Bengal – it is part of daily rituals and cherished traditions. With this new range, we aim to address the evolving needs of women while staying true to our core values of trust, care, and nourishment. By blending tradition with innovation, we continue to redefine haircare for the contemporary Bengali woman.”
The new range is now available across general trade outlets and modern retail stores in West Bengal, priced at ₹43 for 99 ml. Through this launch, Nihar Naturals reaffirms its enduring commitment to being a trusted partner in every Bengali woman’s haircare journey.
