India, January 10, 2026: Reflecting a noticeable shift in consumer preferences, diamond jewellery in India is no longer limited to weddings and grand family occasions. Increasingly, customers are choosing natural diamonds for milestone gifting, anniversaries, career achievements, self-purchase and everyday styling.
Capitalising on this evolving mindset and the current high-consideration buying season, Malabar Gold & Diamonds has announced the Mine Diamond Festival, an in-store showcase of certified natural diamond jewellery from its exclusive brand, Mine Diamonds. As part of the festival, customers can avail up to 30 per cent off on diamond value, offering enhanced value and transparency to buyers. The festival will be held from December 20, 2025, to January 26, 2026, across India.
The Mine Diamond Festival features an extensive range of natural diamond jewellery, including solitaires, bridal favourites, celebration-ready designs and lightweight everyday pieces. The collection spans neckpieces, earrings, studs, rings, layered chains and coordinated sets, catering to both first-time diamond buyers and customers looking to upgrade or expand their collections. Design offerings range from minimal, understated styles to bold, statement-led silhouettes.
Reiterating the brand’s focus on trust and transparency, Mr. M. P. Ahammad, Chairman, Malabar Gold & Diamonds, said, “Today’s customers seek natural diamonds that seamlessly fit into everyday life, backed by complete clarity on certification and pricing. Mine Diamonds is built on this assurance through certified natural diamonds, transparent price break-ups and a stringent quality process. Through the Mine Diamond Festival, we are extending added value of up to 30 per cent off on diamond value while continuing to uphold the trust associated with Malabar.”
Each Mine Diamonds jewellery piece is crafted using responsibly sourced, certified natural diamonds and undergoes a rigorous 28-step quality check. Every product is accompanied by IGI or GIA certification, ensuring authenticity, quality and craftsmanship. Customers also benefit from value-added services such as lifetime maintenance, one-year free insurance and a buyback guarantee, along with transparent pricing that clearly details metal weight, stone weight and making charges.
Malabar Gold & Diamonds continues to adhere to ethical and compliance-led sourcing practices. The brand sources gold exclusively through authorised channels and maintains a strict stance against gold smuggling, child labour and tax evasion, while complying with all applicable import, taxation and fair wage regulations.
With the Mine Diamond Festival, Malabar Gold & Diamonds reinforces its commitment to assurance-led diamond buying, offering customers certified quality, transparent pricing and exceptional value.
