Gopal Debnath :
Kolkata, December 3, 2025: Life Insurance Corporation of India (LIC) — a name synonymous with trust and security for millions of Indians — furthered its mission of financial literacy and protection through a spectacular Insurance Awareness Rally organised by the Beliaghata Branch under Kolkata Metropolitan Division–1.
Transforming the morning streets of Beliaghata into a vibrant canvas of enthusiasm and purpose, over 100 LIC agents, employees, and officials marched together to spread a strong message: “Insurance is Protection. Insurance is Responsibility.”
A Rally That Turned Heads
The rally began from the Beliaghata Branch office and covered key routes across the area. Dressed in bright yellow T-shirts adorned with impactful insurance awareness slogans and smart LIC-branded caps, the participants presented a striking visual campaign that drew active attention from local residents and bystanders.
Spreading the Message of Financial Security
Through direct public interaction, the team distributed informative leaflets to households, shopkeepers, and pedestrians — clarifying misconceptions and highlighting the critical role that insurance plays in securing the future of families.
The initiative created a strong wave of awareness, especially among youth and first-time earners.
Community Response: Overwhelmingly Positive
Local residents widely appreciated the noble effort and commended LIC for stepping into the streets to educate, empower and engage the community directly. Many expressed renewed trust in LIC’s mission of protecting lives and livelihoods.
A Commitment Reinforced
The Beliaghata rally not only showcased LIC’s bold outreach but also reaffirmed the organization’s enduring objective — to ensure that every Indian has the protective shield of life insurance.
As LIC continues its journey across India with purpose and passion, initiatives like these underline a powerful truth:
Insurance is not just a policy — it is a promise of security, dignity and a better tomorrow.
