Kolkata, 03 October 2025: ITC Master Chef, one of India’s most trusted brands in the frozen foods segment, has announced the expansion of its product portfolio with the launch of Chicken Malai Seekh Kebab and Piri Piri French Fries. Strengthening its position as a frontrunner in the category, the brand continues to cater to evolving consumer preferences for convenient, high-quality, and indulgent snacking options.
The newly introduced Piri Piri French Fries offer a bold twist to the classic fries, inspired by one of the most popular flavour trends. Made from premium-quality potatoes and coated with a specially curated masala mix, the product delivers the perfect balance of crunch and zest. Each pack includes two sachets of piri piri seasoning, allowing consumers to customize the spice intensity. Easy to prepare in an air fryer or through deep-frying, the fries promise a flavourful, fiery snacking experience suitable for all occasions.
The Chicken Malai Seekh Kebab brings a creamy, rich, and protein-packed indulgence for kebab enthusiasts. Crafted with mild spices and dairy notes, it offers a smooth, melt-in-the-mouth texture. Designed for convenience, the kebabs can be quickly prepared using a microwave, oven, or tawa, bringing restaurant-style flavours to the comfort of home.
Speaking about the launch, Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods, ITC Limited, said,
“With consumers seeking both taste and convenience in their everyday snacking, we are delighted to introduce two new products. The Chicken Malai Seekh Kebab is a treat for those who love creamy, flavourful snacks, while the Piri Piri French Fries bring home bold, zesty flavours that are immensely popular. Both products exemplify ITC Master Chef’s focus on innovation, quality, and creating memorable food experiences.”
Both new offerings are freshly frozen, ensuring extended freshness and taste while adhering to stringent hygiene and good manufacturing practices. Each product is developed with the culinary expertise of ITC’s Master Chefs, reinforcing the brand’s reputation for excellence, trust, and superior quality.
With these additions, ITC Master Chef continues to expand its versatile frozen foods portfolio, which already includes popular products such as Sabudana Tikki, Hara Bhara Kebab, and Punjabi Samosa. The new launches underscore the brand’s commitment to providing consumers with tasty, hygienic, and convenient frozen snacks for every occasion.
The Chicken Malai Seekh Kebab and Piri Piri French Fries are now available across leading modern trade outlets and major e-commerce platforms nationwide.
