Kolkata, September 27, 2025: Eveready Industries India Ltd., the country’s leading battery and flashlight brand, has unveiled a unique safety initiative, ‘Shurokkha Dwar’ (The Gate of Safety), to empower women during Durga Puja. The initiative introduces special women-only entry gates at select South Kolkata pandals, reinforcing Eveready’s commitment to women’s safety and empowerment.
At the heart of the initiative is the Eveready Siren Torch, a flashlight equipped with a 100db alarm system, designed to offer immediate assistance in emergencies. These special gates at renowned pandals including Shibmandir, Babubagan, and Behala Club symbolize safety, respect, and inclusivity, ensuring that women, children, and elderly devotees can celebrate Puja with confidence.
Commenting on the campaign, Mr. Anirban Banerjee, CEO, Eveready Industries India Ltd., said:
“We strongly believe that women should feel safe and empowered, especially during major celebrations like Durga Puja. The Shurokkha Dwar initiative aligns with our commitment to creating an environment that protects women, ensuring their safety and security at all times.”
Renowned actress Koushani Mukherjee, present at the launch, lauded the initiative, stating:
“Eveready’s Shurokkha Dwar is an innovative campaign that ensures women, girls, and children feel safe and secure during Puja celebrations. I am glad to partner with Eveready in championing this important cause.”
The campaign also features interactive elements, including “Amar Pujoyer Suraksha Selfie” activations and celebrity walkthroughs, extending the safety message to digital platforms.
With this initiative, Eveready not only enhances the festive spirit of Durga Puja but also sets a new benchmark in combining tradition with social responsibility, making celebrations safer and more inclusive for women.
