Kolkata, March 4, 2026: Dabur India Limited has launched a vibrant festive campaign titled “Real wale rang sab pe chadh jaaye” for its popular juice brand Réal Fruit Power, celebrating the energy, joy and togetherness of the festival of Holi.
The campaign positions Réal Fruit Power as a refreshing source of hydration and energy during the colourful festivities. Through the initiative, the brand encourages people to embrace the true spirit of Holi by shedding inhibitions and celebrating wholeheartedly while staying energised with the goodness of fruit nutrition.
At the centre of the campaign is a lively musical film that captures the essence of a modern Indian Holi—blending traditional celebrations with spontaneous dance, vibrant colours and strong bonds of friendship. The film highlights the unfiltered joy of the festival, moving beyond curated social media moments to portray the authentic, playful spirit of Holi.
Speaking about the initiative, Mayank Kumar said Holi represents an explosion of energy, colour and emotion. He noted that the campaign aims to remind consumers to celebrate the festival in their most authentic way, while Réal Fruit Power helps maintain energy and hydration throughout the celebrations.
Echoing similar sentiments, Monisha Prasher said the campaign captures the essence of a “no-filter Holi,” encouraging people to celebrate freely and enthusiastically. She added that the brand remains committed to being a trusted refreshment partner for millions of Indian households during festive occasions.
With families across the country preparing for large-scale Holi celebrations, Dabur Réal’s range of fruit juices aims to offer a refreshing beverage option for guests while supporting an energetic and joyful festive experience.
