Kolkata, August 7, 2025 — In a touching tribute to sibling love, Dabur India Ltd.’s flagship beverage brand, Réal, has launched a new Raksha Bandhan campaign titled “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye”. The campaign beautifully encapsulates the essence of the festival by celebrating the silent yet strong bonds between brothers and sisters.
As India’s No.1 packaged fruit juice and beverage brand, Réal continues its legacy of connecting with consumers through heartfelt storytelling. The newly launched campaign portrays brothers who stand by their sisters without needing to be asked — showcasing protection, support, and unconditional love in its truest form.
Speaking about the campaign, Mr. Mayank Kumar, Vice President – Marketing, Dabur India Ltd., said, “At Dabur, we believe festivals are about strengthening emotional ties. This Raksha Bandhan, our campaign pays tribute to brothers who become silent pillars of strength for their sisters. It reflects our promise of offering beverages that are trustworthy, nourishing, and filled with care.”
Ms. Monisha Prasher, General Manager – Marketing (Foods), Dabur India Ltd., added, “Raksha Bandhan is more than a ritual; it’s a heartfelt expression of love, protection, and connection. Our new film goes beyond rituals to capture the deeper emotions and cherished memories that define sibling relationships. Just like Rakhi, Réal symbolizes authenticity, trust, and goodness in every drop.”
The campaign film, featuring popular faces from Indian television, will be showcased across digital platforms and mainstream media, aiming to evoke nostalgia and warmth among audiences as they celebrate Raksha Bandhan with their loved ones.
With this emotionally resonant campaign, Dabur Réal once again strengthens its positioning as a brand that not only promotes health and nutrition but also celebrates relationships that are real — in every sense of the word.
