Kolkata: In a significant step toward strengthening public awareness on water conservation, singer Mohit Chauhan, actor Taapsee Pannu, and filmmaker Anubhav Sinha have come together to champion Jal Vaani—a nationwide campaign launched by Mirchi in collaboration with the National Water Mission and the Ministry of Jal Shakti.
The initiative comes at a time when water shortages, polluted rivers, and irregular supply have increasingly become part of everyday life across India. Jal Vaani aims to encourage citizens to adopt small yet impactful habits to conserve water in their daily routines.
Community-Centric Awareness Drive
Built on the philosophy of “Jal Sanchay, Jan Bhagidari” (Water Conservation through People’s Participation), the campaign places communities at the centre of the conversation. Using familiar voices and relatable, real-life situations, Jal Vaani seeks to spark natural public dialogue around water usage and sustainability.
Each episode spotlights government-recognised Water Warriors—individuals and grassroots leaders from across the country who have implemented practical conservation solutions and mobilised communities toward responsible water management.
Celebrities Speak on Responsibility
Sharing his experience, Mohit Chauhan said the campaign highlights how everyday actions can create lasting change:
“Water is something we all take for granted until it becomes scarce. Turning off a tap, saving every drop, or noticing wastage—these small steps build a bigger culture of care. Water is a shared responsibility, and the time to act is now.”
Taapsee Pannu reinforced the need for collective action, stating:
“Water conservation isn’t just a policy matter—it’s a personal responsibility. Every drop we save today is a promise we keep for future generations.”
Awareness Beyond Policy
Water Warriors associated with the campaign emphasised that India’s water crisis is rooted in years of overuse, pollution, and neglect of ecological balance. While government systems and policies remain crucial, they stressed that conservation will only succeed when citizens recognise water as a finite, shared resource.
Digital Outreach to Youth
The campaign is being amplified through RJ-led digital content and storytelling formats designed to engage urban audiences and younger listeners—key groups influencing consumption behaviour today.
Through Jal Vaani, organisers hope to transform water conservation into a nationwide people’s movement—urging every citizen to value, protect, and preserve water for a sustainable future.
