Kolkata, December 2025: Parksons Cartamundi, India’s leading manufacturer and distributor of playing cards and card games, has announced its partnership with the Bridge Federation of India (BFI) as a co-sponsor of the prestigious 67th Ashok Ruia Memorial Winter National Bridge Championships. The grand tournament, a celebrated fixture in India’s mind-sport calendar, is scheduled to take place from December 1–11, 2025 at the Biswa Bangla Convention Centre in Kolkata.
This collaboration signifies a unique union between the creators of cards and the champions who master the strategy behind them.
Bridge — a globally recognised mind sport acknowledged by the Olympic Committee and the Sports Authority of India — blends logic, focus, teamwork and decision-making. A regular feature at the Asian Games, the sport continues to receive growing participation from India’s youth, including premier institutions like IITs and IIMs.
For more than six decades, the Ashok Ruia Memorial Winter Nationals has been at the heart of India’s Bridge ecosystem, drawing top players and enthusiasts from across the country.
As a key highlight of this partnership, all matches at the upcoming championship will be played using custom-designed Bonus Playing Cards by Parksons Cartamundi. These limited-edition decks, created exclusively for the event, celebrate the finesse and enduring spirit of the game.
Bonus Makes Its Grand Comeback
Bonus, a legendary playing card brand brought back to India by Parksons Cartamundi in October 2025, will be officially launched during the tournament and the festive Christmas season. The brand, which evokes nostalgia among millions, is being reintroduced in a premium, contemporary format.
Leaders Speak
Sri Debasish Ray, Hon. General Secretary, Bridge Federation of India, said:
“We deeply appreciate the support from Parksons Cartamundi. This partnership will play a crucial role in elevating Bridge events in India, and we look forward to the sport reaching greater heights.”
Bonus Envoy and Bridge Player, Mr. Anantvikram Somani, stated:
“Bridge represents intellect, logic and partnership. With Parksons Cartamundi’s involvement, this year’s championship will witness an exciting new dimension — a perfect blend of strategy and creativity.”
