Kolkata, July 17, 2025:
In a flavour-packed announcement that’s sure to thrill snack lovers and cinema fans alike, ITC’s Sunfeast Wowzers welcomes Bollywood megastar Shah Rukh Khan as the face of its bold, cheesy, and multi-textured cracker range.
The King of Bollywood brings his signature ‘Wow’ to every bite of Sunfeast Wowzers, a snack that’s already redefining the cracker experience in India. Known for its indulgent taste, the Wowzers cracker boasts a 14-layer crispy texture, generously loaded with cheesy richness, delivering a multi-sensorial fusion of crunch and creaminess.
Now, with Shah Rukh Khan on board, the brand is set to soar to new heights of charm and emotional resonance. His magnetic presence and mass appeal perfectly complement the cracker’s vibrant, feel-good persona.
🎬 New Campaign: “Iske Har Bite Mein Hai Wow!”
To kick off this thrilling collaboration, Sunfeast Wowzers has launched a high-energy TVC starring Shah Rukh Khan himself. Conceptualised by Ogilvy, the film highlights how every bite of Wowzers is an indulgent moment of joy. The campaign will span across digital platforms, ensuring fans everywhere get a taste of the excitement.
Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Ltd. said:
“Sunfeast Wowzers isn’t just a snack—it’s an experience. With Shah Rukh Khan representing the brand, the ‘Wow’ factor reaches an all-new level. His charisma reflects the cheesy indulgence and crunchy delight that Wowzers delivers.”
Shah Rukh Khan shared his excitement, saying:
“Every magical moment has a ‘Wow’. Sunfeast Wowzers brings that magic to snacking, with melty cheese and flaky layers. I’m delighted to be part of this fun, flavourful journey.”
🍪 Available Now in Two Irresistible Flavours:
- Cheese Crème Enrobed Cracker
- Lemon Crème Enrobed Cracker
You can grab your pack of Sunfeast Wowzers across general trade, modern retail, and quick-commerce platforms.
🎥 Watch the full TVC here:
https://www.youtube.com/watch?v=EEwSJzXZm28&feature=youtu.be
🧀 Sunfeast Wowzers + Shah Rukh Khan = Every Bite Mein Wow!
