Kolkata, 28 November 2025: Asian Paints, India’s leading paint and décor brand, has announced a landmark partnership with the Board of Control for Cricket in India (BCCI) as the Official Colour Partner of India Cricket. The three-year association covers all Men’s, Women’s, and Domestic series played in India, spanning more than 110 matches.
The collaboration reinforces Asian Paints’ deep cultural connection with Indian homes and now, with India’s biggest sporting passion — cricket. As a brand synonymous with colour, creativity, and emotion, Asian Paints aims to bring vibrant fan experiences to the sport that unites 1.4 billion people.
Commenting on the partnership, Mr. Amit Syngle, Managing Director & CEO, Asian Paints Ltd., said:
“Cricket unites a billion hearts, and we are thrilled to partner with BCCI on a platform that truly brings that spirit alive. As the Official Colour Partner, we look forward to engaging with fans in meaningful ways — celebrating the energy of cricket and adding more vibrancy and joy to every moment of the game. We have several exciting integrations planned to make this the most ‘colourful’ association with cricket yet.”
BCCI spokesperson Mr. Devajit Saikia said:
“We are delighted to welcome Asian Paints as the Official Colour Partner of India Cricket. Their legacy of adding colour and emotion to people’s lives complements the spirit of Indian cricket perfectly. Together, we aim to create memorable experiences for fans across the nation.”
The partnership will feature unique on-ground and digital activations, including the introduction of “The Asian Paints Colour Cam” — a first-of-its-kind fan cam that will spotlight the most vibrant supporters in stadiums. Additionally, a “Colour Countdown” will showcase home décor inspirations and colour trends as part of match content.
Asian Paints will further amplify the association across media, retail, and consumer touchpoints, making cricket a powerful platform to strengthen its emotional connect with millions of Indians.
With over eight decades of market leadership, Asian Paints continues to redefine colour and design innovation. Through this initiative, the brand seeks to celebrate the hues of passion, creativity, and unity that cricket inspires — both on and beyond the field.
