Kolkata | August 3, 2026
In a game-changing move for India’s plywood industry, CenturyPly has introduced ‘Total Cover’, the country’s first-ever comprehensive furniture warranty that goes far beyond replacing defective plywood. The company will now reimburse the entire furniture restoration cost, including plywood, laminates, veneers, adhesives, labour and transportation, if a covered manufacturing defect is confirmed.
The pioneering warranty, available on Club Prime and Architect Ply, is valid for 10 years from the date of purchase, setting a new benchmark in customer protection and after-sales service.
Announcing the launch, Keshav Bhajanka, Executive Director, CenturyPly, said the initiative was developed after years of analysing customer feedback, which revealed that the biggest burden wasn’t replacing plywood—but bearing the high cost of rebuilding furniture. He described Total Cover as a promise to protect customers’ complete investment.
Echoing the vision, Nikita Bansal, Executive Director, CenturyPly, said homeowners often spend significantly more on dismantling furniture, relaminating surfaces, labour and transport than on the plywood itself. The new warranty addresses these hidden costs, offering homeowners greater confidence and peace of mind.
Under the programme, customers can register their purchase online within 90 days to receive a digital warranty certificate. Every claim will undergo a technical inspection before reimbursement is processed through a structured service mechanism.
Adding star power to the campaign, Aamir Khan will headline CenturyPly’s nationwide promotion under the slogan “Poore Furniture Ka Full Cost Wapas”, highlighting the brand’s commitment to customer trust.
Highlights
- India’s first warranty covering the full furniture cost, not just plywood.
- Covers plywood, laminates, veneers, adhesives, labour and transportation.
- 10-year Total Cover warranty on eligible products.
- Applicable to Club Prime and Architect Ply.
- Easy online registration within 90 days of purchase.
- Nationwide campaign featuring Aamir Khan.
With ‘Total Cover’, CenturyPly has redefined the meaning of warranty in India’s premium plywood market, shifting the focus from product replacement to complete customer assurance and financial protection.
