Kolkata | June 30, 2026: Dabur India Ltd. has launched a first-of-its-kind AI-driven campaign for Dabur GlucoPlus C, featuring former India captain Sourav Ganguly. Titled “Dada’s Power Coaching Camp,” the initiative uses Generative AI to deliver personalized motivational coaching videos to young athletes across the country.
The campaign redefines traditional celebrity endorsements by transforming Ganguly from a brand ambassador into a virtual mentor. Through Meta platforms, mothers can submit their child’s name, sport, and biggest performance challenge. They then receive a customized WhatsApp video in which Ganguly addresses the child by name and offers sport-specific encouragement and coaching.
According to Dabur, the AI-powered campaign has generated more than 250 unique content combinations, delivering over 1.3 million personalized coaching experiences while reaching more than 110 million mothers across India.
The campaign also highlights the benefits of Dabur GlucoPlus C, which is formulated with 20% more glucose along with six essential vitamins and minerals to help support children’s energy, immunity, and recovery after physical activity.
Speaking on the initiative, Dabur’s marketing team said the campaign reflects a shift from mass communication to meaningful one-to-one engagement, leveraging AI to create a deeper emotional connection with families. Sourav Ganguly said the campaign allows technology to inspire young athletes through personalized encouragement, reinforcing the importance of resilience, confidence, and perseverance.
The campaign is being rolled out across North and East India and has been developed in collaboration with Starcom India as media partner, TrueFan as technology partner, and Brandsheep as creative partner.
