Kolkata | April 3, 2026
As summer temperatures soar across India, Dabur India Ltd is reinforcing its commitment to health-conscious consumers with its premium fruit juice range, Réal Activ—offering natural hydration with no added sugar and no added preservatives.
In a market increasingly driven by mindful nutrition and clean-label products, Réal Activ stands out as a refreshing alternative to sugary beverages. Designed to deliver the goodness of real fruits without compromise, the range caters to evolving consumer preferences for transparency, wellness, and balanced lifestyles.
Speaking on the initiative, Mayank Kumar, Vice President–Marketing at Dabur India Ltd, highlighted the growing need for healthier hydration choices. He noted that while carbonated drinks may be popular, they often contain excessive added sugar and empty calories. In contrast, Réal Activ provides essential nutrients derived from fruits, making it a smarter option during hot and humid conditions.
The product line features a variety of flavours including Apple, Orange, Pomegranate, Cranberry, and Mixed Fruit—ensuring year-round access to fruit nutrition without the limitations of seasonality or preparation effort. Whether paired with breakfast, consumed as a midday refresher, or used as a post-workout drink, Réal Activ is positioned as a versatile addition to daily routines.
Monisha Prasher, General Manager–Marketing (Foods) at Dabur India Ltd, emphasized that the brand has been carefully crafted to deliver both taste and nutrition. She added that Réal Activ seamlessly integrates into modern lifestyles, offering convenient and healthy hydration throughout the day.
With rising awareness around sugar intake and wellness, Réal Activ reflects a broader industry shift toward better-for-you beverages. The range is currently available across retail outlets, supermarkets, and major e-commerce platforms nationwide.
As India embraces healthier consumption habits, Réal Activ aims to redefine how the country stays refreshed—naturally.
