Kolkata | March 28, 2026: Leading jewellery retailer Malabar Gold & Diamonds has strengthened its presence in West Bengal with the inauguration of three new showrooms in VIP Road, Serampur, and Kanchrapara, taking its total store count in the state to 10.
The Serampur outlet, the brand’s eighth showroom in the state, was inaugurated on March 27, followed by the launch of the Kanchrapara and VIP Road showrooms on March 28. The stores were formally opened by noted Bengali actress and brand ambassador Rukmini Maitra, in the presence of senior company officials, including Amit Routh, Business Head – East Region, and Thahsil Ahmed, Regional Head – East Region, along with local guests and community members.
Designed in line with the brand’s global retail standards, the new showrooms offer a modern and customer-friendly layout, ensuring seamless navigation, well-organised displays, and personalised assistance. The outlets feature an extensive range of jewellery collections across gold, diamonds, platinum, and precious gemstones, catering to diverse customer preferences.
The collections include bridal jewellery, festive and occasion wear, everyday designs, and contemporary styles. Signature offerings span diamond jewellery, uncut diamonds, polki designs, handcrafted gold pieces, and gemstone collections—blending traditional craftsmanship with modern aesthetics.
Commenting on the expansion, M. P. Ahammad, Chairman of Malabar Group, highlighted West Bengal as a key market for the brand, noting that customers in the region place strong emphasis on both design and quality. He added that the new showrooms will help meet growing demand while delivering a consistent and welcoming retail experience.
Customers visiting the stores can expect transparent pricing, HUID-compliant gold, certified diamonds, and the brand’s ‘One India One Gold Rate’ policy, ensuring uniform pricing nationwide. In addition, special Akshaya Tritiya offers are currently available, including advance booking benefits, making charges starting from 4.9%, and zero deduction on old gold exchange.
With this expansion, Malabar Gold & Diamonds continues to deepen its footprint in the eastern market, aligning its retail strategy with local buying trends while maintaining high standards of quality, transparency, and customer service.
