Kolkata, 22 March 2026: A. R. Rahman, the Academy Award-winning composer and globally celebrated music icon, has been appointed as the Brand Ambassador of Yamaha Music India Pvt. Ltd., marking a significant step in the company’s long-term strategy to elevate India’s music ecosystem.
Rahman, whose work has been instrumental in taking Indian music to global platforms, embodies the vision of nurturing homegrown talent and expanding India’s cultural footprint worldwide. His association with Yamaha reflects a shared commitment to fostering structured music education and empowering the next generation of artists.
Leadership Speaks
Mr. Yamamoto Taketoshi, Managing Director, Yamaha Music India, emphasized the brand’s philosophy, stating that music lies at the core of Yamaha’s identity. He highlighted India’s rich musical heritage and noted that the collaboration with Rahman will play a key role in inspiring aspiring musicians while expanding access to organized music education under the company’s ‘Made in India’ initiative.
Adding to this, Mr. Ryoji Maruyama, Sales Unit Head, underlined Yamaha’s broader mission beyond instruments. He pointed to ongoing efforts such as workshops, school partnerships, and rural outreach programs aimed at building inclusive music communities across the country. The partnership, he said, reinforces Yamaha’s vision of making music accessible to all.
Rahman on the Collaboration
Expressing his thoughts on the association, Rahman said Yamaha has long stood for precision and reliability in music. He noted that the brand’s focus on ‘Made in India’ is helping make high-quality instruments more accessible to young talent. He also highlighted the positive impact on initiatives like the KM Music Conservatory and The Sunshine Orchestra, where emerging musicians are being trained and mentored.
Rahman further stressed that sustained mentorship and stronger music education frameworks can position Indian musicians as global leaders in the industry.
