Kolkata, 19 September 2025: Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, celebrated a cultural collaboration in East India with the launch of Chirkut Official’s new music video at its Chinar Park outlet in Kolkata. The event, tying together food, music, and festivity, brought the essence of Durga Puja alive, resonating strongly with Gen Z and millennial audiences.
The evening witnessed the presence of Chirkut Official band members, along with cast members Soumya Mukherjee and Arunima. Vocals were delivered by Debayan Banerjee, Shubham Mitra, and Sreejita Mitra. Guests, including fans and media, enjoyed a live performance, an exclusive music video screening, interactive photo sessions with the artists, and a spread of Chinese Wok’s signature Desi Chinese favourites—turning the evening into a perfect blend of flavour and festivity.
Marking its 10th anniversary, Chinese Wok highlighted its vision of becoming an integral part of India’s festive culture, especially in East India. The brand emphasised that the fusion of food and music serves as a unique way to engage Kolkata’s youth during Durga Puja—a time synonymous with togetherness and celebration.
Speaking at the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said:
“Kolkata has always been a cultural powerhouse, and Durga Puja represents the spirit of community and celebration. At Chinese Wok, we are proud to celebrate our 10th anniversary by being part of this energy through food and music. This collaboration with Chirkut Official is our way of bringing Pujo alive with flavours, stories, and connections that resonate with today’s generation. As we expand further in East India, we want to create experiences that go beyond dining—experiences that inspire joy, nostalgia, and togetherness.”
With this initiative, Chinese Wok reinforced its presence in East India, showcasing how the convergence of food and culture can create moments of belonging, making the Pujo season more memorable.
🎥 Watch the video here: Chirkut Official Music Vid
